Footprint Finder vs Incogni: Which Removes More?

What each service actually does

Incogni focuses on one thing: sending opt-out requests to data brokers (sites that aggregate and sell your personal info). They cover ~180 brokers, automate the requests, and follow up on your behalf.

Footprint Finder does data broker scanning AND scans your inbox to find every account you've ever created — Netflix, Uber, that random shopping site from 2019. We give you complete privacy contact details and one-click deletion request templates.

If a data broker has your home address, that's bad. But if 200 forgotten shopping accounts still have your credit card on file, that's also bad. We handle both.

Pricing breakdown

Incogni: $77/year individual, $134/year family (4 members). They renew annually and don't offer a free tier.

Footprint Finder: Free tier (1 email, 3 deletions/month), Pro at $79/year, Complete at $129/year (includes data broker scanning + 5 emails). You can try the entire product for free before paying anything.

On a per-feature basis, Footprint Finder Complete at $129 gives you everything Incogni does PLUS inbox scanning. That's roughly the same price for ~3x the coverage.

Data broker coverage

Incogni: ~180 brokers, fully automated requests, regular re-scans. This is their core competency and they do it well.

Footprint Finder: 45+ priority brokers (the ones that actually matter for scams and identity theft), with guided opt-out instructions. We're more focused on the high-impact brokers rather than blasting requests to obscure ones.

Honest take: if your only concern is removing yourself from every data broker on Earth, Incogni's automation is more comprehensive. If you want broader privacy coverage, we're the better fit.

Account discovery (where we win)

This is the gap Incogni doesn't fill. The average person has 168 online accounts. Most are forgotten. Each is a potential breach vector.

Footprint Finder connects to your Gmail or Outlook (read-only), uses AI to identify every service that's emailed you, and finds the actual privacy contact for each one. You get a one-click email template to request deletion.

Incogni doesn't do this at all. If your old MyFitnessPal account gets breached, Incogni won't help you — they didn't know you had one.

Who should pick which

Pick Incogni if: you only want data broker removal, you trust full automation, you don't care about service account cleanup.

Pick Footprint Finder if: you want both broker removal AND inbox cleanup, you want a free trial before paying, you're protecting a parent or family member who has accounts everywhere.