What Is a Data Broker?
A data broker is a company whose entire business is collecting your personal information and selling it — usually without your knowledge. They're the reason your name, address and phone number show up on people-search sites. Here's how they work and how to push back.
What data brokers do
They gather your information from public records, online activity and other companies, package it into a profile, and sell access to advertisers, recruiters, landlords and anyone willing to pay.
The two main types
People-search sites (Whitepages, Spokeo, BeenVerified) publish profiles anyone can look up, while marketing brokers sell data behind the scenes to advertisers and lead-gen firms.
How to opt out
Every broker is required to honor removal requests, but you have to do each one.
- Run a free scan to find which brokers list you.
- Use our /remove-from guides for step-by-step opt-outs.
Frequently asked questions
Are data brokers legal?
Yes. Data brokering is legal in most of the U.S., though state laws like California's CCPA give residents the right to opt out and demand deletion.
How do I get data brokers to remove my information?
Submit an opt-out request on each broker's removal page. Footprint Finder can find every broker listing you and handle the removals for you.