DeleteMe vs Incogni: which should you use?
Human-filed removals across a smaller broker list, versus automated removals across a much larger one for less money.
DeleteMe vs Incogni at a glance
Pricing last verified 2026-07-29.
| DeleteMe | Incogni | |
|---|---|---|
| Annual price | $129/yr | $95.88/yr Standard · $179.88/yr Unlimited |
| Monthly price | $10.75/mo (annual) | $15.98/mo |
| Broker coverage | ~100 sites + custom requests | 420+ broker sites |
| Inbox scan for forgotten accounts | No | No |
| Data-broker removal | Yes | Yes |
| Data-breach monitoring | No | No |
| GDPR / CCPA data requests | No | Yes |
| Account & subscription deletion help | No | No |
| Ongoing re-scans & alerts | Yes | Yes |
The real difference: people versus scripts
This comparison gets framed as a price fight, but the substantive difference is how the removal requests get filed. DeleteMe has staff submitting them. Incogni automates the process end to end.
That matters because opt-out forms are hostile by design. Brokers add CAPTCHAs, require email confirmation loops, redesign pages and bury the form behind three redirects. A script handles the happy path and fails silently when the page changes — and a failed request often still reports as submitted. A person hitting the same wall finds the other route.
The counter-argument is volume. Incogni's automation covers several times more brokers than DeleteMe reaches, and a request that gets filed imperfectly against 400+ sites may leave you less exposed than a request filed perfectly against 100. Neither position is obviously right; it depends on whether the brokers listing you are in DeleteMe's narrower, better-covered set.
Price and what you actually get for it
Incogni is the cheaper of the two and covers substantially more sites, which makes the headline comparison look one-sided. Read past the headline and it's closer: you're comparing breadth against filing quality and reporting.
DeleteMe's reports tell you what was found and what happened to it. Incogni's dashboard tells you requests were sent and gives you statuses. If you want to understand your exposure rather than watch a counter, DeleteMe's output is more legible — and for some people that legibility is what makes the subscription feel worth renewing.
What neither of them does
Both services look exclusively at public people-search databases. Neither has any visibility into the accounts you've created over the years — the retailer with your card on file, the app from a since-abandoned hobby, the service you signed up for once and forgot.
That gap matters because it's a loop. Dormant accounts get breached, your details circulate, brokers ingest the new data, and the listings either service removed six months ago come back from a fresh source. Removing listings without closing the accounts that feed them is maintenance, not a fix.
Neither service checks breach databases either, so if your email appears in a dump, you'll hear about it from somewhere else or not at all.
DeleteMe pros
- Established brand (since 2010)
- Manual human reviewers
- Covers ~100 sites, plus custom removal requests
DeleteMe cons
- Doesn't scan your inbox for forgotten accounts
- No breach monitoring built in
- Only covers data brokers — misses 90% of your footprint
- Manual reports take time to generate
Incogni pros
- Backed by Surfshark (trusted VPN brand)
- Removes from 420+ broker sites
- Automated, hands-off
Incogni cons
- No inbox scan — can't find your forgotten accounts
- No breach alerts
- Doesn't help you delete old subscriptions or services
- Limited transparency on what was actually removed
Which should you pick?
Pick DeleteMe if: You want humans filing your removals and reports you can actually read, and you're willing to pay a premium for a narrower list. Particularly defensible if you're dealing with an active safety concern rather than general hygiene.
Pick Incogni if: You want the widest broker coverage on autopilot at the lower price, and you're comfortable trusting automation to keep grinding without you checking on it.
A third option worth knowing about
Disclosure: Footprint Finder is our product. Both DeleteMe and Incogni work outward from your name into public databases; Footprint Finder also reads your inbox metadata to find the accounts you have actually created. $79/yr for inbox discovery and breach monitoring, $129/yr adds broker removal across 25+ broker sites. Broker coverage is smaller than both services here — if people-search listings are your only concern, one of them covers more sites.
Frequently asked questions
Is Incogni better than DeleteMe?
Incogni covers more brokers for less money. DeleteMe files requests by hand and reports more clearly. Incogni is the better default for most people on cost and coverage; DeleteMe is the better choice if you specifically distrust automated removal or need the clearer paper trail.
Which is cheaper, DeleteMe or Incogni?
Incogni, and by a meaningful margin — while also covering several times more broker sites. If price per broker covered is your metric, it isn't close.
Can I use DeleteMe and Incogni together?
You can, and the overlap is large enough that it's usually a waste. If you want to double up on anything, pairing one broker service with something that covers a different category — your inbox accounts, or breach monitoring — adds more than running two broker services in parallel.
Do DeleteMe and Incogni remove you from Google?
Only indirectly. Removing the broker listing usually causes the search result to drop out when Google re-crawls, which takes weeks. Google's own 'Results about you' tool is a separate free route for results exposing your contact details, and it's worth running alongside either service.