Incogni vs Optery: which should you use?
One flat automated plan versus a free exposure report with tiered coverage and documented removals.
Incogni vs Optery at a glance
Pricing last verified 2026-07-29.
| Incogni | Optery | |
|---|---|---|
| Annual price | $95.88/yr Standard · $179.88/yr Unlimited | $39–$249/yr |
| Monthly price | $15.98/mo | $3.99–$24.99/mo |
| Broker coverage | 420+ broker sites | 90–615 brokers (by tier) |
| Inbox scan for forgotten accounts | No | No |
| Data-broker removal | Yes | Yes |
| Data-breach monitoring | No | No |
| GDPR / CCPA data requests | Yes | No |
| Account & subscription deletion help | No | No |
| Ongoing re-scans & alerts | Yes | Yes |
Simplicity versus proof
These two are close on the fundamentals — both automate broad broker removal and both re-check regularly. The choice comes down to how you like to buy and how much you want to see.
Incogni is one plan. You pay, it runs, you don't think about it again. Optery is a free report plus a tier decision, in exchange for genuinely showing you what's out there and documenting what it removed.
If you find privacy tooling stressful and want it handled, Incogni's model is less cognitive load. If you find it stressful because you can't tell whether anything is actually happening, Optery's evidence is the antidote.
Coverage is closer than the marketing suggests
Both companies advertise large broker lists, and both numbers deserve the same scepticism. Coverage counts are self-reported, defined differently by each vendor, and inflated by obscure sites that never surface in a search for your name.
The comparison that actually matters is whether the specific sites listing you are covered. Optery's free report answers that directly. With Incogni you're taking it on trust — which is fine, but it's worth noticing that one of these services will tell you before you pay and the other won't.
Incogni pros
- Backed by Surfshark (trusted VPN brand)
- Removes from 420+ broker sites
- Automated, hands-off
Incogni cons
- No inbox scan — can't find your forgotten accounts
- No breach alerts
- Doesn't help you delete old subscriptions or services
- Limited transparency on what was actually removed
Optery pros
- Free exposure report shows where you appear
- Multiple tier options
- Strong broker coverage at higher tiers
Optery cons
- Entry tier covers a fraction of what the top tier does
- Doesn't scan your inbox
- No built-in breach monitoring
- Pricing gets expensive fast for full coverage
Which should you pick?
Pick Incogni if: You want one price, no decisions, and no ongoing involvement.
Pick Optery if: You want to see your listings before paying, and proof that they went.
A third option worth knowing about
Disclosure: Footprint Finder is our product. Both Incogni and Optery work outward from your name into public databases; Footprint Finder also reads your inbox metadata to find the accounts you have actually created. $79/yr for inbox discovery and breach monitoring, $129/yr adds broker removal across 25+ broker sites. Broker coverage is smaller than both services here — if people-search listings are your only concern, one of them covers more sites.
Frequently asked questions
Is Incogni or Optery better?
Incogni is simpler — one plan, fully automated, no tier maths. Optery is more transparent — free exposure report, documented removals, coverage that scales with the tier you pick. Both do the core job competently; pick on whether you want less thinking or more proof.
Which is cheaper, Incogni or Optery?
It depends entirely on the Optery tier. Optery's entry plan undercuts Incogni but covers considerably less; the tiers that match Incogni's coverage cost more. Compare against the tier that covers the brokers actually listing you.
Can I use Optery's free tier with Incogni?
Yes, and it's a sensible combination. Optery's free report gives you an independent view of which brokers still list you, which is a useful check on whether Incogni's automation is landing.