Incogni vs EasyOptOuts: which should you use?
A polished automated service versus a bare-bones one at a fraction of the price, doing broadly the same job.
Incogni vs EasyOptOuts at a glance
Pricing last verified 2026-07-29.
| Incogni | EasyOptOuts | |
|---|---|---|
| Annual price | $95.88/yr Standard · $179.88/yr Unlimited | $19.99/yr |
| Monthly price | $15.98/mo | ~$1.99/mo (annual) |
| Broker coverage | 420+ broker sites | 145+ broker sites |
| Inbox scan for forgotten accounts | No | No |
| Data-broker removal | Yes | Yes |
| Data-breach monitoring | No | No |
| GDPR / CCPA data requests | Yes | No |
| Account & subscription deletion help | No | No |
| Ongoing re-scans & alerts | Yes | Yes |
What the price difference actually buys
EasyOptOuts costs a fraction of Incogni and covers a broker list in the same broad territory. That's an uncomfortable comparison for the premium end of this category, and it's worth taking seriously rather than explaining away.
What Incogni's price buys is cadence and product. More frequent re-scans mean less time listed between sweeps — and since re-listing is the central problem here, that's a real difference rather than a cosmetic one. You also get a dashboard, statuses and support, where EasyOptOuts sends you an email.
What it doesn't buy is fundamentally better removal. Both submit opt-outs to the same brokers through the same mechanisms.
Which one is right depends on your threat model
If nobody is actively looking for you — no harassment, no stalking, no public-facing role — the gap between these two is mostly comfort. EasyOptOuts handles the tedious part at a price that doesn't need justifying, and the slower re-scan cadence is an acceptable trade.
If someone is actively looking for you, cadence matters. A longer gap between sweeps is a longer window where a re-listed profile sits there findable. That's when Incogni's price becomes defensible.
Be honest with yourself about which situation you're in. Most people buying privacy tools are in the first one and paying for the second.
Incogni pros
- Backed by Surfshark (trusted VPN brand)
- Removes from 420+ broker sites
- Automated, hands-off
Incogni cons
- No inbox scan — can't find your forgotten accounts
- No breach alerts
- Doesn't help you delete old subscriptions or services
- Limited transparency on what was actually removed
EasyOptOuts pros
- Very cheap at $19.99/yr
- Covers 145+ broker sites automatically
- Re-scans every few months
EasyOptOuts cons
- Bare-bones — no dashboard or detailed reporting
- No email inbox scan
- No breach monitoring
- Doesn't help with account deletion or legal requests
Which should you pick?
Pick Incogni if: You want faster re-scans, a real dashboard and support — and you're in a situation where the time between sweeps actually matters.
Pick EasyOptOuts if: You want the job done at the lowest credible price and don't need software wrapped around it.
A third option worth knowing about
Disclosure: Footprint Finder is our product. Both Incogni and EasyOptOuts work outward from your name into public databases; Footprint Finder also reads your inbox metadata to find the accounts you have actually created. $79/yr for inbox discovery and breach monitoring, $129/yr adds broker removal across 25+ broker sites. Broker coverage is smaller than both services here — if people-search listings are your only concern, one of them covers more sites.
Frequently asked questions
Is EasyOptOuts as good as Incogni?
For the core removal job it's closer than the price gap suggests — similar broad coverage, same fundamental mechanism. Incogni re-scans more often and gives you a dashboard and support. Whether that's worth several times the price depends on whether the gap between sweeps matters in your situation.
Why is EasyOptOuts so cheap?
It ships almost no product around the removals. No dashboard, no detailed reporting, no support tier — you get an email summary. The savings come from what's absent around the service, not from the service itself.
Which should I pick if I'm on a budget?
EasyOptOuts, comfortably. And if the budget is zero, every broker opt-out is free to do yourself — we publish step-by-step guides for 45+ of them. Roughly ten minutes a site, repeated a few times a year.