Incogni vs OneRep: which should you use?
Two of the widest automated broker lists in the category. Close on mechanics; the deciding factor is usually trust.
Incogni vs OneRep at a glance
Pricing last verified 2026-07-29.
| Incogni | OneRep | |
|---|---|---|
| Annual price | $95.88/yr Standard · $179.88/yr Unlimited | $99.96/yr |
| Monthly price | $15.98/mo | $14.95/mo |
| Broker coverage | 420+ broker sites | 200+ broker sites |
| Inbox scan for forgotten accounts | No | No |
| Data-broker removal | Yes | Yes |
| Data-breach monitoring | No | No |
| GDPR / CCPA data requests | Yes | No |
| Account & subscription deletion help | No | No |
| Ongoing re-scans & alerts | Yes | Yes |
Mechanically, these are very similar products
Both run broad automated removal across large broker lists with regular re-scans, at comparable prices. If you drew up a feature table you'd struggle to separate them, and either would do the job.
OneRep's dashboard is the more legible of the two — clearer progress tracking, easier to see which requests are in flight. Incogni leans harder on legally-grounded requests rather than voluntary opt-out forms, which gives brokers a statutory clock rather than a suggestion.
The deciding factor is usually the trust question
In 2024, reporting raised questions about the OneRep founder's prior involvement in building people-search sites — the same kind of business the service removes you from. OneRep has responded publicly.
We're not going to adjudicate that, and we'd rather point you at the primary sources than characterise them: look up the KrebsOnSecurity coverage and OneRep's response. But since both services require your name, address history and date of birth, and since they're otherwise so evenly matched, this is realistically the thing that decides it for most people.
Incogni's Surfshark ownership is the counterweight — an established company with a reputation at stake. Whether that reassures you is a personal judgement.
Incogni pros
- Backed by Surfshark (trusted VPN brand)
- Removes from 420+ broker sites
- Automated, hands-off
Incogni cons
- No inbox scan — can't find your forgotten accounts
- No breach alerts
- Doesn't help you delete old subscriptions or services
- Limited transparency on what was actually removed
OneRep pros
- Scans and removes from 200+ broker sites
- Automated monthly re-scans
- Clean dashboard with removal progress
OneRep cons
- No inbox scan — can't find forgotten accounts
- No data-breach monitoring
- Only covers data brokers, not your wider footprint
- Past ownership controversy raised trust questions
Which should you pick?
Pick Incogni if: You want the corporate backing of an established parent company and legally-framed requests.
Pick OneRep if: You want the clearest progress dashboard in the category, and you've read the 2024 reporting and are comfortable with it.
A third option worth knowing about
Disclosure: Footprint Finder is our product. Both Incogni and OneRep work outward from your name into public databases; Footprint Finder also reads your inbox metadata to find the accounts you have actually created. $79/yr for inbox discovery and breach monitoring, $129/yr adds broker removal across 25+ broker sites. Broker coverage is smaller than both services here — if people-search listings are your only concern, one of them covers more sites.
Frequently asked questions
Is OneRep or Incogni better?
They're close on coverage, automation and price. OneRep has the better dashboard; Incogni has stronger corporate backing through Surfshark. For most people the decision comes down to how they weigh the 2024 reporting about OneRep's founder — worth reading the primary sources rather than any summary.
Is OneRep trustworthy?
There's specific 2024 reporting about the founder's prior involvement with people-search businesses, and a public response from the company. Read both and decide. It's a fair question to ask of any service you hand your address history and date of birth to — including ours.
Do Incogni and OneRep cover the same brokers?
There's heavy overlap, and both advertise large lists. As with every vendor, the counts are self-reported and not directly comparable. What matters is whether the sites that surface when someone searches your name are covered by whichever you pick.