Incogni alternatives: 9 options compared
Surfshark's data-broker removal service. Here's how it stacks up against every major alternative on price, broker coverage and what each one can actually see — including the cases where Incogni is still the right buy.
Disclosure: Footprint Finder is our own product and appears in this comparison. The capability table is generated from one shared data file, so we are scored on the same criteria as everyone else. Pricing last verified 2026-07-29.
The short answer
| Service | Best for | Price |
|---|---|---|
| DeleteMe | People who want humans, not scripts, filing removals | $129/yr |
| Optery | Seeing your exposure before paying anything | $39–$249/yr |
| Kanary | Search-result and reputation cleanup | $179.88/yr |
| OneRep | Wide automated coverage with clear progress tracking | $99.96/yr |
| Privacy Bee | Proactive opt-outs beyond people-search sites | $197/yr |
| EasyOptOuts | The cheapest credible automated removal | $19.99/yr |
| Aura | One bill for identity, credit and security | $144/yr |
| Mine | Free, one-off GDPR-style inbox cleanup | $59.88/yr Pro |
| Footprint Finder (ours) | Finding forgotten accounts in your inbox | $79/yr+ |
Why people look for Incogni alternatives
- It's broker removal only — no inbox scanning, no breach alerts, no account cleanup.
- There's no free tier, so you can't see your exposure before you buy.
- Reporting is thin: you get counts and statuses, not much detail on what was actually removed.
- Full automation means when a broker's form breaks, the request quietly fails.
What Incogni genuinely does better
Incogni's broker list is one of the longest in the category and the automation behind it is the most hands-off. You enter your details once and the requests go out continuously without you touching anything. For a category where the failure mode is 'user gives up in month two', that matters more than it sounds.
It also leans harder on legal mechanisms than most. Rather than only filling in voluntary opt-out forms, Incogni sends requests grounded in privacy law, which gives brokers a statutory clock to respond to instead of a suggestion they can ignore.
Being owned by Surfshark is a genuine trust signal in a category with a lot of thinly-capitalised newcomers. There's an established company behind it with a reputation to lose.
Where Incogni leaves you exposed
Incogni does one job. It doesn't look at your inbox, so it has no idea which services hold your data. It doesn't check breach databases, so it can't tell you your address turned up in a dump last year. It won't help you close the dormant accounts that keep refilling the broker databases in the first place.
The reporting gap is the other common complaint. You see requests sent and statuses returned, but comparatively little about what a broker actually held on you before it went. If you want to understand your exposure rather than just reduce a number, that's thin.
And full automation cuts both ways. Scripts are relentless, which is good, but they're also brittle — a redesigned opt-out page or a new CAPTCHA can turn a request into a silent failure that still reads as 'submitted' on your dashboard.
Incogni vs the rest of the category
Among broker-only services, Incogni's main competition is OneRep on coverage and EasyOptOuts on price. All three automate the same fundamental process; the differences are list size, reporting quality and how much you pay for it.
The more interesting comparison is against services that do something Incogni structurally can't. Incogni starts from your name and address and works outward into public databases. An inbox-based service starts from your email and works outward into the private accounts holding your data. Those find genuinely different things, which is why some people run one of each rather than choosing.
If you only ever buy one, the question is which half of your exposure worries you more: what strangers can look up about you, or what companies are quietly sitting on.
Footprint Finder vs Incogni
Footprint Finder removes you from 25+ broker sites on the Complete ($129/yr) plan; Incogni covers 420+ broker sites.
| Capability | Footprint Finder | Incogni |
|---|---|---|
| Inbox scan for forgotten accounts | Yes | No |
| Data-broker removal | Yes | Yes |
| Data-breach monitoring | Yes | No |
| GDPR / CCPA data requests | Yes | Yes |
| Account & subscription deletion help | Yes | No |
| Ongoing re-scans & alerts | Yes | Yes |
- Inbox scan reveals where you actually have accounts (Incogni can't see this)
- Breach monitoring + per-scan alerts when new exposures appear
- Broader coverage on Complete ($129/yr): brokers + accounts + breaches in one place
- Bring-your-own-data — we don't share your info with third parties
The best Incogni alternatives
DeleteMe
$129/yr · ~100 sites + custom requests. The category's original, with human reviewers filing removals by hand. Premium price, narrow scope.
Optery
$39–$249/yr · 90–615 brokers (by tier). Free exposure report plus tiered removal. Genuinely useful free tier, meaningful upsell path.
Kanary
$179.88/yr · 300+ broker sites. Reputation-focused, covering search results and court records alongside broker listings.
OneRep
$99.96/yr · 200+ broker sites. Broad automated coverage with a clean progress dashboard. Past ownership questions are worth reading up on.
Privacy Bee
$197/yr · 150+ broker sites. The broadest scope of the broker-only services — it contacts ordinary companies too, not just people-search sites.
EasyOptOuts
$19.99/yr · 145+ broker sites. The budget pick, and genuinely good value. No dashboard, no frills, just automated removals.
Aura
$144/yr · Limited broker removal (add-on). An identity-theft suite with removal bundled in. Great bundle, secondary removal product.
Mine
$59.88/yr Pro · No direct broker removal. Inbox-based discovery with a free tier and a clean interface. Sends requests; doesn't remove broker listings.
How we compare these services
Broker counts are the headline number every vendor advertises and the least useful one. Counts are self-reported, defined differently by each company, and padded with obscure sites nobody searches. A service covering the 30 brokers that actually surface in Google results beats one covering 300 that don't.
So we weigh four things instead: what the service can see (broker listings only, or your accounts and breaches too), whether it keeps working after the first sweep, what it costs at the tier that actually includes the feature you want, and whether you can see your exposure before paying.
Footprint Finder is our product, so treat our placement with the scepticism it deserves — we've tried to be specific about the cases where a competitor is the better buy, and every page here names at least one. The capability tables are built from the same data file, so the same standard is applied to us as to everyone else.
How data-removal services actually work
Every service in this category does roughly the same thing under the hood. You give them your name, address history and date of birth. They search people-search sites for records matching you, then submit each site's opt-out form or send a legally-backed deletion request on your behalf. Some automate the whole loop; some have staff file requests by hand.
Two things follow from that. First, you have to hand over personal data to get personal data removed — there is no way around it, so how a vendor stores and retains that data matters more than its marketing. Second, removal is not permanent. Brokers rebuild their databases from public records, marketing lists and each other, so a profile you deleted often reappears within a few months. Any service worth paying for re-checks continuously; a one-time sweep is close to worthless.
What to check before you switch from Incogni
- Incogni subscriptions renew automatically — cancel before the renewal date, not after.
- Request deletion of the personal data Incogni holds when you close the account.
- Any broker removed by Incogni will re-list you over the following months once nothing is re-checking. Have the replacement running before you cancel, not after.
- Save a copy of your final report so you know which brokers had you to begin with.
Frequently asked questions
What is the best Incogni alternative?
OneRep is the closest like-for-like — comparable automation and a similarly large broker list. EasyOptOuts is the budget option if you want the same automated removal for much less and don't need a dashboard. DeleteMe is the pick if you'd rather have humans filing requests. If you want broker removal plus the forgotten accounts in your inbox, Footprint Finder (our product) covers both on its Complete plan.
Is Incogni worth it?
For hands-off broker removal, yes — it's one of the strongest options in that specific job and priced reasonably for the coverage. It's worth less if you expected broader privacy protection, because it doesn't touch your accounts, your breaches or anything outside people-search databases.
Does Incogni actually remove your data?
It submits opt-out and legally-backed deletion requests, and brokers that honour them remove your listing. No service can guarantee removal from every broker, because some ignore requests, some re-list from fresh public records, and some are outside the reach of the law being cited. Judge any service by whether it keeps re-checking, not by its first-month numbers.
Incogni vs DeleteMe — which is better?
Incogni covers substantially more brokers for less money and runs fully automated. DeleteMe covers fewer sites at a higher price but has people filing the requests and produces clearer reporting. Pick Incogni for breadth and cost, DeleteMe for human review and legibility.
Can I remove myself from data brokers without Incogni?
Yes — every broker Incogni contacts has a free opt-out you can complete yourself, and we publish instructions for 45+ of them. Budget around ten minutes per site and a repeat pass every few months. Paying a service buys you the repetition.
The verdict
Incogni is the strongest pick in the category if broker removal on autopilot is exactly what you want and you don't need it to see anything else. If you want visibility into your accounts and breaches too, it's solving half the problem.